When businesses struggle, it’s usually because of two reasons: either they were not able to satisfy their customers, or their marketing strategy needs a lot of work. No business can grow without the consumers; that’s why it makes sense for business owners to capitalize on brand promotion. And nowadays, there’s no better way to get people’s attention than through the Internet.
The thing is, many owners balk at the idea of investing in SEO (search engine optimization), thinking that having a website is enough to draw awareness around the products or services that they are marketing online. What many of them don’t realize is that they have to market the website itself.
Are you having a hard time driving up sales or making your brand more recognizable? Then, you may want to take a closer look at your SEO again. There are hundreds, even thousands, of other like businesses competing for the attention of your target users every single day. If you want your venture to thrive, merely existing online won’t suffice — your company has to stand out from the crowd.
No matter what industry you’re in, you can definitely benefit from SEO for small businesses. Here are the reasons why.
The whole world is on the Internet.
These days, people use the Internet to find almost anything, making the web the perfect avenue for businesses to sell and promote their goods, all the while consequently building brand awareness.
Think about it – there are millions of people browsing the Internet every minute, and many of them are your potential customers. But because they can’t find you online, they go somewhere else. With practical SEO marketing efforts, however, there’s a good chance for interested consumers to stumble onto your website and eventually become patrons of your brand.
If you’re operating your business in certain locations, running a local SEO campaign will optimize your site for a specific town, city, or state so people can find you faster on search engines. This will give you the traffic, leads, and engagements you need to increase conversions and drive customers to your doorstep.
Local SEO has helped many small and medium-sized businesses succeed, despite many larger competitions. It can turn things around for you too!
Most website traffic comes from organic searches.
Organic searches make up a huge part of website traffic. According to BrightEdge, 51% of all website traffic is from organic search, while the remaining 49% is divided among paid searches, social media, and other sources. Moreover, over 40% of a site’s revenue comes from organic traffic. These numbers should be enough to show you just how important it is to maximize your visibility in organic searches.
Search visibility is a crucial factor in generating leads and traffic, which may turn into conversions and sales! However, to rank on the first page of Google – and stay there, you need to continually optimize your website with quality SEO.
Investing in SEO is investing in the growth and future of your business. SEO can potentially surge your website’s click-through-rate by up to 15 times more than PPC. In fact, SEO has one of the best ROIs among online marketing strategies.
Remember, though, that this is a long-haul plan and not an immediate way of generating sales. With a healthy budget and a good SEO strategy in place, SEO can bring in impressive results in about 6 to 12 months.
Search engines can make or break your brand.
Which of the websites that show up on a Google search do you think is more reliable: the site that appears on top of the first page or the one on the bottom of page ten? You see, people nowadays, especially millennials, have immense trust in Google.
Businesses should never underestimate the power and influence that search engines have on consumers. According to surveys, about 85% of users DON’T bother looking beyond the first page of search results. So, if you want users to visit your site and see what you have to offer, you have to do everything you can to land a coveted spot on page one.
The higher you rank on Google, the easier it will be for you to build your brand’s online presence, establish its credibility, and gain the trust of consumers.
SEO is a cost-effective marketing strategy, and it’s here to stay.
SEO works. And not only that; it’s also more affordable than most online and traditional marketing methods. Because of its inbound nature, a well-crafted SEO campaign continuously brings customers in – you don’t have to actively reach out to people with outbound strategies that are both costly and time-consuming.
By committing time, effort, and budget to SEO, your website can maintain its optimal search engine ranking. As a result, your business will continue to grow and become one of the tops in its niche.
Despite naysayers claiming that SEO is dead, the results speak for itself. SEO delivers, and it’s here to stay. People will keep using search engines to look for goods and services, and when they do, make sure they find you there.
With the help of a trusted SEO partner, your business need not struggle for long. An excellent SEO marketing campaign will push your business forward and help it thrive even in the face of stiffening competition.