As a service contractor, very often when you work on a job you’ll be asked to provide some physical collateral to provide more information about your business. Outside of cheap business cards and quote/invoice forms, very few contractors actually consider this as important starting out in the business. However, customers like having access to printed collateral so they can refer their family and friends to your service a benefit that can help your business grow rapidly.
Here are some guidelines for the kinds of business marketing collateral you’ll need as well as printing advice, for the smart service contractor.
Basic Marketing Collateral Needs
Your marketing package should include the following basic elements: business cards and flyers printed on high quality materials. These are the most frequently requested materials by customers so be sure to have multiples on hand for each job. Use the best quality printing service your business budget can afford, and be sure to brand your materials with your company name, a logo, and contact information. The key is to develop a strong brand so you will stand out amongst other contractors in your industry.
Vehicle Promotional Advertisement
To enhance your marketing efforts, it’s important to also develop a vehicle advertisement program that includes high quality vehicle decals or wraps that prominently display your company logo, business name and phone numbers. This is especially important as you will be marketing yourself as you drive around town picking up equipment and to each job site. If you drive your work vehicle for personal errands, your marketing efforts will be increased with every mile.
Brochures and Service Illustration Books
Include detailed information about your services with full-color brochures and contractor service illustration books. These are handy to have whenever you are working up a quote or service plan for a new customer to be able to explain with visuals what you are going to be doing for the customer. Instead of abstract ideas, you will have illustrations and pictures that include detailed figures and information that will help you prove you are the expert in your industry.
Another key element in developing your marketing collateral is the inclusion of a website address to give your customers a chance to view more information about your company. You’ll also have the opportunity to provide helpful examples of your work, as well as the testimonials from past customers which can be very powerful marketing tools. Work with an experienced marketing company to develop your print collateral as well as your online marketing resources for a streamlined, well branded approach to business promotions.
Select the Best Printing Service
As you start working on your print collateral, be sure to choose a service that offers low shipping costs and the best quality materials. Remember to order ahead of time and order in bulk quantities for savings. This will help you make a good impression with clients, and you can have pride in sharing your company with others.
About the Author: Jake Downs spends most of his time covering different printing companies. When he’s not doing that, he enjoys spending time with his three dogs.
Please contact Mr. HVAC if you would like to be a guest writer.