We all know that starting up a business is never easy, especially an HVAC business. It requires expertise and at the same time, a huge amount of effort to constantly be searching for new clients in order to sustain the business. One of the key challenges faced by HVAC contractors is business administrative problems that constantly need to be dealt with. We know that it is extremely tough to set up a brand new business from scratch, but with constant hard work, it’s possible to succeed. We have experienced all the hardship that could be faced during our start-up, some of you may have already experienced it, while some may not, but we hope that it can inspire and motivate the like-minded HVAC contractors out there.
In the past, when internet wasn’t as prevalent, everyone would just pick up their thick yellow pages directory or pick up the newspaper and search for their HVAC contractor whenever their air-conditioner quit working or required cleaning. However, several decades have passed and people no longer use their yellow pages directory or search their HVAC contractor via the newspaper. Advancement in technology has changed our ways of life in doing things. Nowadays, people will pick up their phones and simply enter “HVAC Contractor” into the search engines such as Google or Bing. In less than one second, there will be plenty of HVAC contractors appearing on the phone and all we need to do is just a simple click and call.
Over the recent years, technology advancement has changed the industry drastically. It is no surprise that the HVAC industry has also changed over the years, what seems to work in the past may not work now. So we are in 2016, what is considered essential for an HVAC contractor? We believe that all HVAC contractors must have an HVAC business website. The website must be informative and provide all the services that you are providing. Most importantly, it must target your clients that are residing in your city in order to attract sales.
Hence, at the very least, you should have a company website and at least have several social media pages. If you can only choose one, create a Facebook business page. However, just having a website is not enough. Your website should be well designed and be able to leave a good first impression for your potential clients to contact you for air-conditioning services.
Creating a website for your company is just one of the steps towards success. The next step will be promoting your website to potential customers in your city. There are many ways to promote it, such as advertising through online ads and forums which can bring you potential leads. However, another hard way will be getting your website “Search Engine Optimized”, also called “SEO”. It may sound confusing or strange to you, but it is actually a great way to get potential clients into your website when they are searching for something such as “HVAC Contractor”. Hence, if your website is the first page on the search query, there is a high chance potential customers will call you for your services.
So you may be thinking about how to create a website for your HVAC business. You should search for a reliable and experienced web development or digital marketing company in your city or country and arrange an interview with them. From the interview, you can find out more about their company and their web development services and how they are able to help you in increasing your sales.
There is another benefit from having a website, which is the ability to advertise your website through Google Adwords. With Google Adwords, your HVAC website will be able to list among the first few pages on the Google search result immediately. However, the only disadvantage is the costly ads expense which could accumulate if there is no quality leads.
There are many great benefits of creating a website for your HVAC business in 2016. Thus, the most optimal strategy to improve your sales in 2016 will be to hire a local web development company to create your HVAC website and get started on the website optimization. I am sure you will see an increase in your sales when your website is created and fully optimized. If you would like to see even quicker results, you can try Google Ad words campaign while your website is being optimized.
About the author: John Beth is the web development director of Aircon Servicing Singapore, a leading air-conditioning servicing and repair company in Singapore.