Being a start-up HVAC contractor is never easy; with many business administrative issues to deal with, yet the most challenging of all is the sourcing for new business leads, “the lifeline of the company”. We have pretty much gone through the “business birth pains” like everyone else and would like to share our journey and hope it inspires and pushes all LIKE-MINDED HVAC contractors on, from good to great!
Long gone are the days where by one will pick up the newspaper in search for a HVAC contractor when the air conditioning or heating unit breakdown. The first thing one would do would be to pick up their phones, hop on to Google or yahoo and enter “HVAC Repair Contractor” and boom, scroll through the first page with what is eye catching to them and “Click – Call Now” and it’s done.
Marking your business in the HVAC industry or with any industry has changed drastically over the recent century. The bottom line is that if you are not on the search engine’s first page, then the amount of organic “new business leads” that you are going to receive is going to be much less than the competition.
At minimum what is required of you is to have a company website setup and a Facebook business page setup. Next, your company website should be well designed, pleasing to the eye and also contain all the necessary business information a potential customer would be looking for.
Next, here comes the really important part. Your company website should be “Search Engine
Optimized – SEO”. The term SEO might sound strange to you, but the long and short of it is that when a potential client/customer goes onto the search engine to look for example “HVAC Repair Contractor”, your company website will appear at least on the first or second page of the search engine results. Human Behavioral studies have shown that most people do not navigate further than the second page of the search result to look for what they require.
How can you get your company website optimized? Search for a good and reputable web development/ digital marketing company in your area and have a chat with them. With that said, you should understand that optimizing your company website is not a quick and instant thing. Typically the entire optimization process takes around 3- 6 months based on the difficulty of the keywords as well as the competition in that local area.
In the meantime a quick and instant digital marketing method to get things going for your business would be to go for the Google ad words option. With Google Ad words you will be able to list your HVAC business out there on Google search results instantly. The only downside to this method of marketing is that the ads expense spent can easily mount up to a significant cost real soon if no quality business leads comes in.
So generally the most optimal strategy would be to get in touch with your local digital marketing company to get started on your website optimization. Then, at the same time, have your business advertise on Google Ad words. In time, when your website catches up in the search rankings, you may start to scale back on your advertisement spends.
About the author: Jane Hendricks is the digital marketing director of Aircon Service Singapore, a leading air conditioner servicing and repairs company in Singapore.