Can’t afford to pay too little? What?
The following is a favorite quote from our founder James Leichter. We have all heard stories about the person that saved some money only to have to do the whole thing over later. As the story goes, the buyer ended up spending more to buy the less expensive thing because he ended up buying the most expensive thing anyway.
Each time James would make an in-home sales presentation, he would include this quote on his proposal. One interesting aspect of this quote is how long ago it was written. Obviously people have been spending more on a lower price for many years. Please feel free to use it in your own business.
“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”