HVAC Grammar School
People judge us by the words we use. Fair or not, society makes snap judgments on things like intelligence, honesty,...
Features Versus Benefits
Mar 25, 2010
Heating and air conditioning system features mean nothing to the average client. You must sell benefits, not features. They are...
Are You A Salesperson Or Bidder? Take The Test
Mar 21, 2010
Are 60% of the jobs you sell basic equipment such as 10 SEER and 80? Is your gross profit margin...
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