People judge us by the words we use. Fair or not, society makes snap judgments on things like intelligence, honesty, and more . . . after only a few moments of conversation. In my experience, nowhere is this more true than with a heating and air conditioning, plumbing, or electrical business. Our HVAC Grammar School document was designed to get business people, and their co-workers, to replace “forbidden” words and phrases with suggested alternatives.
Doctors, police, engineers, lawyers and other professions have their own professional vocabulary. This list includes improper words along with their replacement. Use this page to create a more professional vocabulary.
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| FORBIDDEN WORDS & PHRASES | SUGGESTED ALTERNATIVES |
| Air-Cleaner | Air Filtration System |
| Bid | Proposal |
| Boss | (Don’t ever say “boss”) |
| Buy/Purchase | Own |
| Cash On Delivery | Cash On Completion |
| Change-out | Replace |
| Checked | Inspected and Tested |
| Clean & Tune/Check | Precision Tune-Up |
| Credit Application | Account Application |
| Contract | Agreement |
| Deal | Opportunity |
| Dispatcher | Production Coordinator |
| Down Payment | Initial Investment |
| Employee | Co-Worker |
| Heating & Cooling System | Comfort System |
| Humidifier | Humidification System |
| Insulation (duct) | Acoustical/Energy Lining |
| Installer | Installation Technician |
| Invoice | Technician’s Report |
| Maintenance Contract | Safety & Efficiency Agreement |
| Maintenance Guy | Precision Tune-Up Specialist |
| Manager [Department](duct) | Department Leader |
| Monthly Payment | Monthly Investment |
| Objection | Concern |
| Oil | Lubricate |
| Options (IE: humidifier) | Comfort Enhancements |
| Owner | President |
| Parts Runner | Material Handling Specialist |
| Price or Total Price | Investment or Total Investment |
| Problem | Challenge or Situation |
| Repairman | Technician |
| Sales Call | Presentation |
| Salesman | Systems Consultant |
| Serviceman | Technician |
| Signature | Approval |
| Thermocouple | Pilot Safety |
| Work For | Work With |
| Your Price/Cost | Your Investment |
Don’t ever assume that our customers are technically inclined like us. Use simple, non-technical, and easy to understand language to make your point.
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