Everyone understands that starting up a business is a tough journey, especially an HVAC business where there is high competition. It requires lots of effort and determination to succeed in the business. One of the key challenges that are commonly faced by HVAC contractors are searching for new customers. We are in 2017 now, so should HVAC companies have their own Facebook business page? The answer is yes, as there are so many benefits when you set up a business page for your HVAC business. We will be discussing on how Facebook business page can help your HVAC business.
Increase Potential Customers
Currently, there is a total of 1.19 Billion users on Facebook. I understand that HVAC business does not need to reach out to the whole world, but I am sure that your customers in your country use Facebook too right? By reaching out to Facebook users, you are having huge exposure to potential customers.
By having people to like your Facebook page is not sufficient for a long-term HVAC business. You can make a short-term living from your Facebook page, but not long-term. We can’t remove the possibility that Facebook may disappear one day, which is why making a connection with your Facebook followers is very crucial. You can gather leads such as getting their email addresses, so that you are able to connect with them without using Facebook. You can gather their email addresses through contests, promotions, giveaways and many more. It is important that you do not use their email addresses for unlawful or unethical practices such as not spamming their email address or sell it to third parties. Instead, you can email them once a month on your HVAC promotions such as discounts on aircon servicing, installation or useful tips which they could turn into your customers.
Cheaper Marketing Campaign
Creating a Facebook business page is completely free and won’t cost you a single cent. We understand that it needs money to find a graphic designer to design your business logo or cover photo, but actually you can do it yourself too. You can just use photos that you capture during your aircon servicing or repair work which sometimes works better than a creative image from a graphic designer.
My main point is that by creating posts and page literally cost you nothing unless you start paying for ads to increase your exposure, Facebook likes, and running sponsored ads. All these should be done when you create your Facebook business page. When compared to newspaper, radio or TV ads, Facebook ads are inexpensive and have greater exposure.
Exposure to Your Targeted Audience
This is a further elaboration of the above point which is very crucial. There are more than 1 billion of Facebook users, but not all of them are interested in your HVAC business and want to like your page. I am sure you also do not want users that have absolutely no interests in HVAC to like your page as they will not engage in your posts.
Hence, for example, for local HVAC business, you can specifically target your ads to Facebook users that are within your region or country. These ads may cost you more, but the engagement and conversion rates will be higher.
Do not have to worry if you are unfamiliar with statistics or numbers because Facebook insights are simple and easy to understand. From the Facebook insights, you are able to know how many page likes you have, the reach of your posts, how well is your posts are performing such as number of likes, etc. Compared to placing an ad in your local newspaper, you are completely unaware of such results.
Build Brand Loyalty
Other than being an advertisement platform, Facebook business page can help you to build your brand loyalty. This means that in the event that you are running a promotional event, your customers will support you, provided that you are constantly updating your Facebook page. Nowadays, consumers no longer flip at Yellow Pages to search for an aircon servicing contractor, they will just go online and search for it instead. Within seconds, there will be many results of HVAC contractors in their region. Hence, if your Facebook followers constantly seeing you are updating your Facebook pages, they will most likely engage you for aircon maintenance or repair as compared to HVAC business with no Facebook page.
There are many great benefits of setting up a Facebook page for your HVAC business in 2017. Thus, if you want to increase your sales and customer base in 2017, be sure to set up your Facebook page and start engaging the Facebook users with your posts. I am sure that you will see an increase in sales after you have created your Facebook page. If you want to have greater exposure in Facebook, you can try running sponsored ads on your posts where it will reach potential customers in your region.
About our guest author: Winnie Leong is the web marketing director of Aircon Servicing Singapore, a leading air-conditioning servicing and repair contractor in Singapore.