According to a study over on the Flurry Blog, 78 percent of U.S. adults between 15 and 64 years old know own a smart device of some kind. This is an amazing statistic when you look at it, and we are really starting to see this trend as more and more people are moving away from traditional PC/laptops to mobile in massive numbers.
In July 2012 a survey by Google found 67% of people said that a mobile-friendly website makes them more likely to buy a product or use a service. The other interesting fact was that 61% said they would leave a website if they can’t see what they are looking for right away.
Mobile Strategy Considerations
The question you need to ask yourself is your website mobile friendly? and have you considered a mobile marketing plan to ensure you are attracting the right customers and also offering a good user experience.
Let’s look at a couple of things that you need to ensure you have on your website for any inbound mobile marketing you’re planning.
- You need to have a separate mobile site map submit to the various webmaster sections on the search engines. This will ensure that they are displaying your pages in mobile search results correctly.
- If you’re running a pay per click campaign make sure that you have optimized this for mobile use because mobile users behave differently than traditional desktop users. For example it’s being seen many people using mobile devices will access the Internet during commuting time and evening time. You will see big drop-offs during regular office hours so ensuring your campaigns are set up for these crucial times is key.
- Try to incorporate social media into your mobile website. Give users the opportunity to login via Facebook or Twitter accounts to make things a lot easier.
- Images on your website can also be optimized for mobile users. Make sure you take this into consideration when planning your strategy.
What It Means For Your Brand
You really need to look at a mobile Internet marketing strategy because you may be left behind by other companies who are moving towards this part of the market by insuring their offering is available to mobile users.
You can take a look at some major players in the marketplace who still don’t have a mobile platform. This is going to changes quickly when they discover that are been left behind. In order for your brand to move forward you really do have to consider the user experience first and ensuring you offer a useable website.
For example zappos.com offer an iPhone application which allows their customers to have an easy to use website which in turn give them the user experience they require. If you look at the research that Google done this is exactly what people are looking for.
This is a market that is only going to become more prevalent for users. Ensuring that the user experience when they hit your website is positive is your opportunity to portray your brand in a positive light. From a customer point of view they are looking for easy to navigate websites that show them exactly what they’re looking for as we have seen from the aforementioned Google research. If you offer this to your customers you are definitely on to a winning formula.
About The Author
Colm Byrne works with many businesses in Irelandon their online marketing strategies. From link building to social media and general website user experience. At present he’s working with Business Management System’s who offer business account software. Working in this area since 2003 he’s seen many changes over the years and is able to offer advice on many aspects of marketing online.