When potential clients visit your website, they’re looking for answers. It’s your job, as an HVAC contractor, to make sure that your website answers the questions that people are asking! Below, we’ve compiled some of the most important elements of an HVAC website.

Include Detailed Contact Information – Potential clients need to know how to find you, or at least how to contact you. This may seem obvious, but according to BIA/Kelsey, 60 percent of local businesses don’t include their phone numbers on their website! If a person comes to your website to make an appointment, just to find out that they don’t know how to get in touch with you, they will leave your website quite frustrated. You could miss out on a heck of a lot of business. Be sure that your business contact information is prominently displayed both in the header or footer of your website and on a designated contact page. Some of the most important contact elements to feature on your website include:

• Business name
• Address
• Phone Number
• Fax Number
• Email Address
• Service Area
• Interactive Map – This isn’t a requirement, however if you have the capabilities to include an interactive map on your contact page, it can help potential clients visualize exactly where you are to make it easy for them to find your business.
• Contact Form – Again, not required, but a contact form can eliminate the extra step of customers dialing your phone number or copy and pasting your email address. The easier you can make these small tasks for clients, the more likely they are to actually contact you!

Display Products and Services – Before a potential client decides that they want to choose your business for his or her HVAC services, they’ll likely want to know more about all that you have to offer. Some customers may prefer to call your business to learn more; however today 70 percent of Americans use the Internet when shopping for local products and services, according to BIA/Kelsey. If you’re an authorized dealer for certain products, be sure to include those on your website. Also, it’s important to list out exactly which services your business provides so that potential clients can be sure they’re calling the right person for the job.

Keep it Simple – One of the most important things to keep in mind for your HVAC website, is to simply keep it simple! While your website should certainly provide ample information about your business, you don’t want to overwhelm potential clients. Your website should have an organized structure with clearly labeled buttons and links. If you’re in the process of a website redesign, it may be helpful to do a little research on what your clients are really looking for. Consider putting together a quick survey for clients to fill out after a job to see what they think would be useful on your website.

About the Author

Blissfield Heating & Plumbing offers plumbing and HVAC services in the Southeast Michigan and Northern Ohio areas. In business since 1978, BHP provides high quality work and reliable, honest customer service. BHP is a Lennox Premier Dealer, as well as an authorized dealer for Whirlpool, Goodman, and Lochinvar. Learn more about Blissfield Heating & Plumbing.